Research And Industry Analysis
Concise, well-researched, and insightful analysis is hard to come by, but for over 25-years dBrn Associates has kept on top of our fast-moving industry. During that time, we have been able to make an early call on which ideas would catch on and which would fail. Now that our market focus has narrowed to wireless and mobility, we can provide guidance on the full range of wireless networks and services including Wi-Fi, WLAN Switching, 3G/4G Cellular, WiMAX, and active/passive RFID.
Understanding a market involves a detailed knowledge of the technology, the market, and the business case. With this wide-ranging background, dBrn can provide that detailed perspective and present the analysis in clear business terms. Our view is that business people should know enough about the technology to understand the attributes of the business decision clearly.
Keeping a finger on the pulse of the industry requires continuous research and an extensive network of contacts. An active participant in major industry events like Enterprise Connect and Interop, we have amassed an extensive network of contacts among vendors, enterprise users, and industry consultants/analysts. Working closely with both vendors and end users, we have developed a detailed understanding of the technologies, their capabilities and their applications.
Clearly users want mobility, however there have been far more failures than successes in the wireless arena. With so many technologies vying for a position in the market, meaningful analysis must be based on a clear understanding of the capabilities of each, the application areas where they compete, and the business challenges involved in making them successful.
We can help you navigate these waters in a variety of ways:
- Completive assessment
- Strategic market planning and analysis
- Message creation and go-to-market planning
- White paper and article preparation
- Sales force training
- Customer symposiums
- Consultant and analyst relations
This expertise has been tapped by equipment manufacturers, venture capitalists, carriers, investment analysts, and end users.