Services

Research and Industry Analysis

Concise, well-researched, and insightful analysis is hard to come by, but for over 25-years dBrn Associates has kept on top of our fast-moving industry. During that time, we have been able to make an early call on which ideas would catch on and which would fail. Now that our market focus has narrowed to wireless and mobility, we can provide guidance on the full range of wireless networks and services including Wi-Fi, WLAN Switching, 3G/4G Cellular, WiMAX, and active/passive RFID.

Understanding a market involves a detailed knowledge of the technology, the market, and the business case. With this wide-ranging background, dBrn can provide that detailed perspective and present the analysis in clear business terms. Our view is that business people should know enough about the technology to understand the attributes of the business decision clearly.

Keeping a finger on the pulse of the industry requires continuous research and an extensive network of contacts. An active participant in major industry events like VoiceCon and InterOp, we have amassed an extensive network of contacts among vendors, enterprise users, and industry consultants/analysts. Working closely with both vendors and end users, we have developed a detailed understanding of the technologies, their capabilities and their applications.

Clearly users want mobility, however there have been far more failures than successes in the wireless arena. With so many technologies vying for a position in the market, meaningful analysis must be based on a clear understanding of the capabilities of each, the application areas where they compete, and the business challenges involved in making them successful.

We can help you navigate these waters in a variety of ways:

• Completive assessment
• Strategic market planning and analysis
• Message creation and go-to-market planning
• White paper and article preparation
• Sales force training
• Customer symposiums
• Consultant and analyst relations

This expertise has been tapped by equipment manufacturers, venture capitalists, carriers, investment analysts, and end users.

Consulting Services

dBrn Associates has assisted on a wide variety of network design, planning, and implementation projects involving voice, data, and video applications. Having worked on such world-renowned projects as the Washington-to-Moscow Hot Line and the American Hospital Supply ASAP network, we have developed a depth and breadth of expertise that is hard to match.

An active member of the Society of Telecommunications Consultants, dBrn Associates can bring a wealth of technical expertise that is coupled with practical, hands-on experience and fundamental business sense.

We have provided a wide variety of consulting support to a number of major clients including:

• Merrill Lynch
• IBM
• Foundation Capital
• GL Group
• AT&T
• Cincinnati Bell
• Southern New England Telephone
• S&P Comstock
• Prudential Insurance
• United Technologies
• General Dynamics
• Mutual of Omaha
• Publix Supermarkets
• Fidelity Investments
• Siemens
• NEC America

Writing

Communications is essential to any marketing program. Busy network managers depend on trade press articles, brochures, and white papers to whittle their product search down to a manageable list of vendors that they will actively pursue. Creating a positive image for your product and making that “first-cut” are critical to any marketing program.

With over 200 columns and articles in print Michael Finneran is a polished professional writer. For 23-years he wrote the Network Intelligence column for Business Communications Review, and has also contributed to Computerworld, WSTA, and The ACUTA Journal. He currently writes on wireless and mobility for the UC Strategies and NoJitter websites. He has also written numerous articles, white papers and brochures for vendors, and has authored the book Voice over Wireless LANs- The Complete Guide.

Unlike professional “writers”, we are professional network experts. That means that you can spend a minimal amount of time describing the message you want to deliver, and get a document that is not only well written, but describes the overall area and highlights your particular advantage. We can often introduce fresh ideas and new angles on your product advantage that you had not even considered.

Writing is difficult, good writing is more difficult, but good targeted writing can help to put your product at the top of the customer’s short list. With our extensive background in the industry, we can help you define your message and craft a high impact piece that network professionals will respond to.

Training

Good decisions depend on good information. That applies to end users, carriers, and equipment manufacturers. Where much of the training budget in organizations has gone to vendor certifications, there is still a pressing need for vendor-agnostic, technical and management-oriented training in networking.

dBrn Associates offers a range of business, marketing, and technical seminars for both vendors and end users. Our programs are thoroughly researched, tightly organized, and always vendor-neutral. We train people how to apply sound business principles to technology investments. We have conducted over 2000 programs, and all of our programs are fast paced, clearly focused, and surprisingly entertaining. You get no complaints about “more dreary training sessions”.

The subject areas we address include:

• Wireless Network Technologies
• Designing and Implementing Wireless LANs
• Voice over Wireless LANs (VoWLAN)
• Fixed-Mobile Convergence and Mobile Unified Communications
• IP Networking for Data and VoIP
• Technology Essentials for Successful VoIP
• Switching and Routing Technologies for VoIP
• xDSL, Cable Modems, and Broadband Internet Access

Note: Course outlines change frequently, so please email us for the most recent outline for any program.

All of our programs are fully modular, so custom presentations can be assembled quickly. We discuss your requirements, identify your target audience, review your objectives, and develop a program or programs that are tailored to your specific needs. For vendor sessions, we can also review your product offerings and their advantages and integrate that information with our targeted program.

The list of training includes Cisco Systems, IBM, Ciena, AT&T, Nortel, Siemens, US Cellular, TDS Telecom, NEC America, Research in Motion, Mitre Corp, Texas Instruments, Bermuda Telephone, Global Crossing, and most of the Regional Bell Operating Companies. End user clients include Bose, General Electric, DuPont, Johnson & Johnson, Merrill Lynch, the Panama Canal Commission, and several government agencies.

Networking professionals get a thorough, objective, and engaging presentation that values their time while providing them with the real world insight they need to succeed in the field.